A powerful antioxidant with a host of benefits, vitamin C is a skin care celebrity for a reason. Able to both prevent and correct signs of damage, Vitamin C Serum can help to reduce the impact of daily skin stressors, including pollution and sun exposure, which can lead to pigmentation, accelerated signs of ageing and dullness (no thanks!) As well as this, vitamin C works to actively brighten and even out skin tone, while also boosting collagen production to enhance skin?s plumpness and elasticity. Offering all of these benefits (without eye-watering cost or alienating jargon) THE INKEY LIST?s Vitamin C Serum stars 30% pure, L-Ascorbic Acid in a stable, waterless formulation for optimum results and low irritation. Add this into your regime and you can expect bright, even, protected, youthful-looking skin